The Walt Disney Corporation announced on Tuesday that all products advertised on its child-focused television channels, radio stations and Web sites must comply with a strict new set of nutrition standards.
Besides the new advertising standards, Disney said it would roll out a "Mickey Check" check-mark icon this year to identify nutritious food and menu items at its retail shops and theme parks.
Nearly one-third of U.S. children are overweight or obese, and a 2006
Institute of Medicine report said junk-food marketing contributed to childhood
The media and entertainment conglomerate introduced voluntary guidelines in
2006 that prohibited licensing of Mickey Mouse and other Disney characters for
foods that do not meet minimum nutritional requirements.
The move follows the announcement last week of a plan by New York City to ban the sale of large sodas and other sugary drinks amid increasing concern about childhood obesity in America.
Mickey's magic will become true when the rate of obesity gets decreased.
True dream lies in healthy bodies.
And it may be a little harder for McDonald's to attract children than ever before.